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  • Writer's pictureDr. Shyamala Peesapati

10 Powerful Mistakes: Why Your Dental Website Is NOT Growing?

Updated: May 24, 2023


Every website grows old, but not every website actually matures!

Now read that again.


Only having a dental website is NOT enough to start growing and generating revenue. Feeding it and nurturing it with the right kind of content is a non-negotiable for your website growth.

Not every dental practitioner is successful in maintaining active blogs.


But, but, there is greeaaatt news too!


Put a finger down if your dental clinic has a website.

Put a finger down if you are writing blogs and posting them regularly.

Put a finger down if you are sharing the blog with your friends and family.

Put a finger down when you are still not able to see growth.

And finally, put a finger down if you feel stuck in the loop of creation and poor results!


Congratulations. No, I’m not sarcastic plleeaasee!

Congratulations! You are in the right place in knowing the mistakes you could possibly be doing.


There could be many possible reasons why you are failing in seeing your expected blogging results. Even if blogging is a ‘get rich slow’ scheme, with the right things in place, it is always worth the wait.


Here are 10 reasons why your dental website is not growing.

Read without further delay right away!


1) Please Tell Me That Your Website Is ‘Complete’ in Itself!


Double-check if your website is active and live! The website has to be visible to your audience. Any broken links must be out. Also, what is the speed of your website?


Does it have all the essential pages like the home page, about us, blog, and contact?

If the privacy policy and the terms of conditions are not there yet, please consider getting it drafted at the earliest. This is the minimum requirement of a ‘complete’ website.


Dreaming about making money via blogging?

Then wait, Google AdSense needs this information too!


Click here to know more about AdSense eligibility and requirements.


2) Don’t Tell Me That You Are Writing a Textbook on Orthodontics?


Readability is one of the most important factors that ensures the reader's retention. Writing your blog post in super-complicated English by using all the dental terminologies possible is a big red flag!


The writing has to be crisp and as simple as possible. Be water, my friend.


For example, instead of writing the blog post headline as “How to fix your over-crowded maxillary teeth?”, write it simply as “5 simple and the easiest ways to fix your criss-cross upper teeth”


Getting an idea? Basically, you must write as you talk. You need to show them something and not tell them something.

Cut down all the complicated words and make the blog more reader-friendly.


3) All Texts and No Pictures Make the Dentist a Bad Boy!


Just like the human brain, the readers remember via colors and pictures.

Including pictures in the blog can increase the retention time and reading time of the person. That favors organic searches and leaves a positive impression on the blog metrics.


Ideally, it is always suggested that you design your pictures as per your brand colors and use them in your blog. That makes your dental clinic brand look more cohesive.


4) This Is Not a Thesis Dissertation, Please! Give Spacing.


By all means, do not write any paragraph more than 4 lines!


3-4 lines at the maximum favor Search Engine Optimization (SEO) and boost up the search engine.


Ample spacing between the paragraphs is also easier for the eyes to read. It is less stressful and more engaging.



5) Variety Is the Spice of Life. Try Different Blogging Styles.


Do not stick only to the conventional method of blogging. Use different techniques of blogging styles.


These include the question and the answer blog, where frequently asked questions can be written, it can also be an honest dental product review blog, it can be an informative blog or the traditional “How to brush your teeth correctly?” blog.


Incorporating various blogging styles can give the audience something new and meaningful to take home to. It keeps the excitement in the reader alive and does not bore the reader away.


6) Can We Talk About the Blog Title Once?


Longer titles with less readability score (how easy or difficult is the blog to read) and higher headline scores tend to do well.


The title has to be packed with emotions and should drive the reader to click. It must arouse curiosity in the reader.


Pro-tip: Making a list of emotional words and powerful words can always come in handy and help you write better headlines. It definitely helps save a lot of time!


The headline should also be understandable with less effort and must also contain the primary keyword we are targeting (or the main topic that you are writing a blog on)


7) We Need to Talk - Calm Down, It’s Only About the Links.


This is the goldmine where we link our own internal articles to the actual blog.


Let me break it up for you. Imagine you have published 20 blogs numbering 1-20, it is like linking blog numbers 3, 7, and 12 in blog number 21 that you would be writing about soon.


External linking means linking another .org, .edu, and .gov websites on our latest blog. That ensures credibility and trust among readers.


8) What Happened to Your SEO?


Writing a blog as per the basic SEO requirements is not all Latin and Greek. Relax!


To put it simply, it is making the blog have a structure, relevant headings, and subheadings, using the keywords at relevant places.

Using pictures to enhance readability but taking care of the website speed.


There is always a lot more in the store. But, trust in this, especially when you are starting something new, you do not really have to know everything perfectly.


Never let the fear of perfection take away from you the enthusiasm of trying!


9) Is the Address Edited, We Are Talking About the URL Slug!


Uniform Resource Locator (URL) slug should contain the main topic idea that you are targeting or talking about in your blog post. The URL must be short and crisp.


Having a long URL and not changing the existing URL might hamper the SEO and eventually might result in fewer website clicks.


10) Cut, Copy, and Paste? Beware! You Might Come Last in the Race!


This is the basic core fundamental while stepping into an online industry. Stealing, copying, or misusing somebody else’s work as yours might land you in real trouble someday.


Make sure that the content that you write and post is 100% original.

Even if you have taken a few lines from another website for reference, make sure to add the referral link to that website.


This makes your website more trustworthy and legit.

Copying content is picked by Google and doing so might even attract legal eyes sometimes.


The golden rule of thumb is to be 100% pure and original when publishing content online.


Conclusion


Even a single mistake out of these might be really expensive. It might cause great delays in showing you the results that you aim for. Nonetheless, mistakes deserve a second chance.


So, next time while creating content for your dental website remember NOT to make these mistakes. With everything done properly, blogging has the potential to become a main source of income too!


It’s never too late to start writing for your website. Take that leap of faith today.






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